Click Here To See My 3D printshow Jing Video
lundi 6 mai 2013
mercredi 27 mars 2013
Similarities between hotels websites
Jumeira.com, Marriot.com, Sanderson.com all of them act in an interactive way which makes them website attractive and succesfull :
- Pictures slideshow with an original way on the home page
- Booking online directly and easily accessible
- Strong structure with similar layout as tabs
- You know easily where to go , the home page sound familiar
- Commercial offers with amenitites by clients type
- Differents languages available
- My account tab
- Possibility to chose the destination
- More visual than textual
- Pictures slideshow with an original way on the home page
- Booking online directly and easily accessible
- Strong structure with similar layout as tabs
- You know easily where to go , the home page sound familiar
- Commercial offers with amenitites by clients type
- Differents languages available
- My account tab
- Possibility to chose the destination
- More visual than textual
Improve Cheval Residence website
Cheval Résidences website is nice but not enough to compete with others ones as Juleirah.com
Cheval Résidences website advices :
- Create more tabs
- Use a home page visual more attractive (make client dreaming)
- Use colors and typography more modern and fashion
- Make possible to book online directly
- Emphasize on Offers
- Make things easy to understand with shorter sentences and more key words in every part.
- Use a slide show for pictures on the home page
- Make a easy access to booking options
- Use an other color than white for the background which seem to simple and common
- Find more original way to present the neighbourhoods for instance with an interactive map which zoom in and suggest different plans with comments from people ...
- Have a direct link to "You tube" as for Facebook
- Emphasize all the services they suggest to share their information by highlight all of its.
- Change the way they use their actual tabs , use a tab for each hotels for instance and not the ones theme they choose which make harder to find information.
Finally there is a lot of different details to change, improve or create to become more and more interactive with clients through a more attractive website.
Cheval Résidences website advices :
- Create more tabs
- Use a home page visual more attractive (make client dreaming)
- Use colors and typography more modern and fashion
- Make possible to book online directly
- Emphasize on Offers
- Make things easy to understand with shorter sentences and more key words in every part.
- Use a slide show for pictures on the home page
- Make a easy access to booking options
- Use an other color than white for the background which seem to simple and common
- Find more original way to present the neighbourhoods for instance with an interactive map which zoom in and suggest different plans with comments from people ...
- Have a direct link to "You tube" as for Facebook
- Emphasize all the services they suggest to share their information by highlight all of its.
- Change the way they use their actual tabs , use a tab for each hotels for instance and not the ones theme they choose which make harder to find information.
Finally there is a lot of different details to change, improve or create to become more and more interactive with clients through a more attractive website.
lundi 18 mars 2013
lundi 11 mars 2013
Luxury content strategy
Luxury industry is defined by its emphasize of authenticity and extreme personnalization in every store or advertising. The fact is that they are not yet launch with online content in comparison with hotel industry content.
Nevertheless some as the burberry website is absolutly awesome : about a holiday whishes interactive card with music as a short video of 2 minutes. It is surprising because it is very personnalized and refined. Luxury industry is more about the "wow" effect to make people be surpised and create so the need to share it (facebook, twitter, email).
As a matter of fact there is a huge difference with hotel content strategy that is focused on making people make the buzz for the hotel, whereas luxury content strategy is more about doing themself the buzz through their own personnalization and authenticity.
Nevertheless some as the burberry website is absolutly awesome : about a holiday whishes interactive card with music as a short video of 2 minutes. It is surprising because it is very personnalized and refined. Luxury industry is more about the "wow" effect to make people be surpised and create so the need to share it (facebook, twitter, email).
As a matter of fact there is a huge difference with hotel content strategy that is focused on making people make the buzz for the hotel, whereas luxury content strategy is more about doing themself the buzz through their own personnalization and authenticity.
mercredi 27 février 2013
Inscription à :
Articles (Atom)