Amazing Think Tank Day

Click Here To See My 3D printshow Jing Video

Similarities between hotels websites

Jumeira.com, Marriot.com, Sanderson.com all of them act in an interactive way which makes them website attractive and succesfull :
- Pictures slideshow with an original way on the home page
- Booking online directly and easily accessible
- Strong structure with similar layout as tabs
- You know easily where to go , the home page sound familiar
- Commercial offers with amenitites by clients type
- Differents languages available
- My account tab
- Possibility to chose the destination
- More visual than textual

Improve Cheval Residence website

Cheval Résidences website is nice but not enough to compete with others ones as Juleirah.com

Cheval Résidences website advices :
- Create more tabs
- Use a home page visual more attractive (make client dreaming)
- Use colors and typography more modern and fashion
- Make possible to book online directly
- Emphasize on Offers
- Make things easy to understand with shorter sentences and more key words in every part.
- Use a slide show for pictures on the home page
- Make a easy access to booking options
- Use an other color than white for the background which seem to simple and common
- Find more original way to present the neighbourhoods for instance with an interactive map which zoom in and suggest different plans with comments from people ...
- Have a direct link to "You tube" as for Facebook
- Emphasize all the services they suggest to share their information by highlight all of its.
- Change the way they use their actual tabs , use a tab for each hotels for instance and not the ones theme they choose which make harder to find information.

Finally there is a lot of different details to change, improve or create to become more and more interactive with clients through a more attractive website.

Our new application

Session 5 assignment

Ritz carlton renaissance from EMC CAMPUS

Luxury content strategy

Luxury industry is defined by its emphasize of authenticity and extreme personnalization in every store or advertising. The fact is that they are not yet launch with online content in comparison with hotel industry content.

Nevertheless some as the burberry website is absolutly awesome : about a holiday whishes interactive card with music as a short video of 2 minutes. It is surprising because it is very personnalized and refined. Luxury industry is more about the "wow" effect to make people be surpised and create so the need to share it (facebook, twitter, email).

As a matter of fact there is a huge difference with hotel content strategy that is focused on making people make the buzz for the hotel, whereas luxury content strategy is more about doing themself the buzz through their own personnalization and authenticity.

Lifestyle content for a better online reputation

The five hotel paris from ahumnicki

Life Style example

An example of Life Style could be Zalando. It is an online interactive magazine where you can buy shoes easily with a quick ordering and delivery. Then they expanded their idea to fashion and advices about clothes and currently sell it also. Their is no shop to buy all of their products, it is only on internet and they are focused on actual news and style of shoes and clothes through interviews, video and articles.
 
http://www.zalando.fr/news-style/ 
 
 
 
 

Four principles for the open world - Don Tapscott video

1.What is Don’s term for the generation that has grown up “bathed in bits”?

Answer d. Net Generation

 

2.When Rob McEwen’s geologists were having difficulty identifying the presence and location of the gold in his mines, what radical approach did he take?

Answer b. Released his data and held the Goldcorp Challenge
 

3. What does Don mean when he says we have a “burning platform” for change?

 

The global crisis creates a burning platform: he uses the example of wall street  as a global capitalism: somewhere where the cost of things were you are are greater than the cost of moving something radically different. We need to change and open up to this new environment.

 

4. According to Don’s four meanings of openness, what is the difference between “transparency”
and “sharing”?

 

Transparency is a communication of information, we need to have good values and Sharing is about giving up assets and think differently about intellectual property.

 

5. What happens to power structures as knowledge becomes increasingly distributed?

Answer b. Power becomes decentralized
 

6. According to Don, the internet did not give rise to an information age, but instead gave rise to:

Answer e. The Age of Networked Intelligence

 

7. Don uses an example from nature to demonstrate his four principles for openness. Which
example does he choose, and in what ways does it exhibit these principles?

To demonstrate his four principles for openness, Don use the example of bird’s murmaration in the area of Edinburgh: they come together and create one of the most spectacular thing of nature. This act has a function; it protects the birds from predator because they chase it away. This  is about leadership but there is no one leader! It is a huge collaboration, a sens of interdependence  we should understand and think about it for our human world. The aim should be to share our intelligence, create collective intelligence , to create some kind of consciousness.

phrase.it

Power of mobile devices growth

 

1. Any Screen Any Time.
Smart devices are recent technology development in different application sectors and is a life changing for various people. Internet becomes a life essential and today part of the basic human rights is to have internet access. The high speed growth make the access easy to eveyone through smart mobile phones and tablet devices, iPhone iOS revolution with the Android OS phones.
Currently we also have non traditional ones : on treadmill, on dash board of our car and even in a plane !

2. What is great about it, is that you can enhanced your experience through mobile : if you see something wonderful during your vacation that you like so much you can check on wikipedia what it is exacly and even share pictures of what you enjoyed (places, arts, location...) and then look it up again later on the site you loaded it sooner... You also can for instance, when you are having a great evening in a bar you love, check the bar on facebook and then follow news about it and give you more opportunity to go back there often.

3. A customer during his stay at a hotel could take pictures of differents activities he did and enjoyed and post it with comments on the hotel's blog, so the hotel could offers him discount for its next stay or even during its stay if he posts it while he is there. A more commun example is that people who are looking for a place (bar, theatre, restaurant...) and have a picture on their mobile phone or the adress on their e-mail on their mobile and they directly show it to the conciergerie who will explain where is it and even make a reservation and so on.
With the new application Vine on twitter you can create short video of for instance a women enjoying her stay at the hotel and so show all the advantages of our hotel to enhance it! People could so have a quick and clear visualisation of why choose this hotel.

4. List the customer decision journey digital touchpoints shown in one of the scene.
 See a tourism advert on TV at home, then visit the site on the mobile and save the URL to check it deaper later. Visit the site again during a break and call to a make a booking...

Boost reputation management

Pershing hall reputation management from EMC CAMPUS

Hotels digital IQ : How to be the best !

Digital IQ : How to be the best from EMC CAMPUS

Professional reputation

Main important profesionnal profiles tools are:
Linked and Viadeo : write down words which represent your personnality and positiv character traits you need in the job you are looking for.
Not writing down details about jobs you did a lonf time ago which have no links your actual job requirements.
Use a profil picture not as facebook one but a professional one as on CV.
Put links about particular interests as for instance Accor group, with also tweets form tweeter.

Be careful about our actual reputation people can find on Google while tiping your name : Make a Facewash !

Update professional blogs to be easily seen as a professional person on searche engine.

All these recommendations are really important to find a job easily and the one you really are looking for.

The ashamed english level of french

Life worldwide is becoming more and more international and english language is currently indispensable more than never.
Nevertheless France has still an ashamed national level.

Why since many years France still do noting to improve this important knowledge that all french should practice well as in Germany, Swedden or Holand?
The problem come from politics which don't stress on this importance , thus it impacts on, for instance, scools programs which is bellow European standard!
An another example could be to emphazise english through TV as in holland with subtitle even for children program that force brain to get used with this essential language.

It is worrying that France is ranked 23th on 54 in the world...

I deeply hope procedures will be commited to improve the actual situation.

http://etudiant.lefigaro.fr/les-news/actu/detail/article/les-francais-toujours-aussi-faibles-en-anglais-352/

A perfect slide share recap of the Social Media significance & SEO

Social Media Marketing for Traffic + SEO from Rand Fishkin

A new way to improve social and local presence

Get up !

Many studies prove that being seated badly affect life expectancy.

 

We obviously heard a lot about cigarets, alcohol, unhealthy food and so on but this new statement is not easy to go along with because most of people are seating down more than 8 hours per day!

At work + at home = all the day

 

Indeed it is unfortunetly complicated to be seated less than 8 hours a day... In class for instance it is not conceivable to walk every 10 minutes, and during meeting... could you imagine? Organizing standing meeting will predictably enough not become customs this few next years.

 

Nevertheless according to Le Figaro, L'Express, Wall Street Journal, and New York Times, we could gain time to live longer : 2 years more by restricting being seated less than 3 hours a day. 

 

So, get up!

http://www.lepoint.fr/invites-du-point/cecile-david-weill/rester-assis-tue-autant-que-la-cigarette-ou-l-alcool-04-01-2013-1608389_507.php

Sonar presentation

Pets on social networks make their owner fullfilled

Dogs, cats, horses, cows, mouses and other numerous pets have now their own facebook page and social networks.
Yummypets, Mypety, Zanibook, Wamiz and facebook are full of pets profile where they (their owner) talk for them and share online pictures of their pets. Pictures with pets dressed as human with clothes, glasses, shoes and so on. Through facebook they have many friends and even more than their owners!

It is a real market for social network because owners enjoy living through them and so tell things and act as they couldn't act on their own page.

Networks also develop e-meetings as "Pets dating" used as a mean for dates between human owners also...

This is a new wave in the 21rst century for e-communication.

http://www.lepoint.fr/insolite/internet-chat-chien-cheval-vache-ont-aussi-leurs-amis-sur-facebook-04-01-2013-1608390_48.php

Quick video to introduce Sonar application