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vendredi 14 décembre 2012

Digital IQ

Digital IQ means the degree of brand's digital intelligence quotient competences.
It is a think tank for digital brand's innovation wich measures digital IQ through 4 main components: Mobile (20%), site (30%), social media (20%) and digital marketing (30%), ranked into 5 status : 1. Genius  2.Gifted   3.Avereage  4.Challenge 5. Feeble
More and more firms want to measure their performance in the use of new Internet and mobile social media.
L2 Digital IG gives them the opprotunity to be ranked and so, evaluate their performances according to their involvment, creativity, dynamic updates, various intercation, shared experiences and the inlfuence on the intreprise value through web marketting opportunities.

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