Optimizing direct booking

Top 3 of solutions for direct booking:
You could use OTA's to have new customer and then make them loyal through offers, package and loyalty points only by booking on our direct website. And so be focused on marketing strategy for direct booking as :

1) Interactive and attractive website : original, fun, clear and easy use (simple direct booking).

2) Encourage people to post comments, pictures, videos on our websites and social network . And do not delate negative comments but be transparent by responding through solutions.

3) Make sure the reference of the "key words" on google is well referenced for people to find us easily with search engines.