An example of Life Style could be Zalando. It is an online interactive magazine where you can buy shoes easily with a quick ordering and delivery. Then they expanded their idea to fashion and advices about clothes and currently sell it also. Their is no shop to buy all of their products, it is only on internet and they are focused on actual news and style of shoes and clothes through interviews, video and articles.
http://www.zalando.fr/news-style/
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