Power of mobile devices growth

 

1. Any Screen Any Time.
Smart devices are recent technology development in different application sectors and is a life changing for various people. Internet becomes a life essential and today part of the basic human rights is to have internet access. The high speed growth make the access easy to eveyone through smart mobile phones and tablet devices, iPhone iOS revolution with the Android OS phones.
Currently we also have non traditional ones : on treadmill, on dash board of our car and even in a plane !

2. What is great about it, is that you can enhanced your experience through mobile : if you see something wonderful during your vacation that you like so much you can check on wikipedia what it is exacly and even share pictures of what you enjoyed (places, arts, location...) and then look it up again later on the site you loaded it sooner... You also can for instance, when you are having a great evening in a bar you love, check the bar on facebook and then follow news about it and give you more opportunity to go back there often.

3. A customer during his stay at a hotel could take pictures of differents activities he did and enjoyed and post it with comments on the hotel's blog, so the hotel could offers him discount for its next stay or even during its stay if he posts it while he is there. A more commun example is that people who are looking for a place (bar, theatre, restaurant...) and have a picture on their mobile phone or the adress on their e-mail on their mobile and they directly show it to the conciergerie who will explain where is it and even make a reservation and so on.
With the new application Vine on twitter you can create short video of for instance a women enjoying her stay at the hotel and so show all the advantages of our hotel to enhance it! People could so have a quick and clear visualisation of why choose this hotel.

4. List the customer decision journey digital touchpoints shown in one of the scene.
 See a tourism advert on TV at home, then visit the site on the mobile and save the URL to check it deaper later. Visit the site again during a break and call to a make a booking...